FaxtsNow, in partnership with TalkSender, is proposing XYZ Company with the most powerful, cost efficient, yet effective method for driving e-commerce sales. This strategy will allow Image Source International to begin to market and sell products ahead of the official website opening. 

The proposed method employed is Permission based rich media e-mail marketing. This delivers a targeted advertisement for products to prospects and customers who match the ideal profile.  

FaxtsNow’s partner – TalkSender, is one of the most accomplished e-mail marketing companies in the industry, handling well over 50 Million pieces of direct marketing e-mail for clients as diverse as Virgin Records, Oracle Corporation, CCA Industries, IWON.com, Atlantic Records, and Paramount Pictures to name a few. 

Why E-mail Marketing?

1. Ease-of-use

It’s one of the most simple applications to use on a computer.

2. Ubiquity

It’s the most popular application used by people with Internet access – _

it is now more popular than Web-browsing.

3. Speed

Both HTML and Text formats load quickly - perfect for the majority

of consumer households that are still operating at dial-up speeds.

Campaigns can be deployed and tracked at the click of a mouse.

4. Asynchronous

More efficient than real-time applications. Allows recipients to review

your communications on their own time.

5. Interactive

Well-suited to generating immediate action from customers.

Allows customers to "deep-link" to specific areas of site or highly

customized offers/customer treatment.

6. Routable

Easy to forward to friends and colleagues. This allows people to quickly

"evangelize" your product or service offering.

7. Targeted

Can be addressed to a specific set of addresses based on specific criteria.

8. Personalized

Key customer Database fields can be included to increase the relevance of

the message and drive the desired consumer response. Supports a variety

of formats (Text , HTML, Rich Media) suited to a user’s capabilities.

9. Trackable

Powerful reports can be generated in real-time and are available at various

levels of detail to identify key trends.

10. Measurable

Degree of reporting knowledge provides unsurpassed ROI calculations

required by direct-marketers.

11. Inexpensive

Email is by far the most inexpensive medium for customer acquisition

and relationship management.

Email remains the most effective delivery vehicle for marketing messages:

lOnline Consumer’s Attitudes Towards email

lThe #1 reason consumers "opt-in" to email programs is to receive special offers

lThe #1 reason business people "opt-in" to email programs is to get information

that will enhance business performance.

lThe Growth of email Marketing

l37% of companies currently use email to communicate with their client base-

this is expected to double by 2003

l239 million US email boxes and 456 million Worldwide

lEmail Trends

lBest window to send an email (Tuesday and Thursday 11 - 2)

lViral email programs are the latest trend – increasing databases by 1-2% per mailing.

 

 

What we propose:

 
    • The Acquisition Stage - Build XYZ Company’s own e-mail address member base.
      •
    • This is a critical step. XYZ Company must build a member base that has provided demographic information about themselves in order to be able to effectively match product offers with their interests, and to continue to communicate with these prospects and customers often.
      •
    • Process
      •
      • Select 3 product categories for 3 separate markets.
      • Create a free contest give-away for each of these 3 product categories
      • Rent e-mail addresses that represent the 3 distinct target markets.
      • Send the offer via e-mail to the e-mail recipients, requiring the respondents to provide valuable demographic data and e-mail addresses that will now belong to XYZ Company.

 
    • The Sell Stage – Market to XYZ Company’s new e-mail address member base.
      •
    • Now that XYZ Company has a database of people that have provided demographic information about themselves along with their e-mail address, XYZ Company can now create product offers and effectively match them against the recipient’s interests
      •
    • Process
      •
      • Select 3 product categories for 3 separate markets.
      • Create the product offer for each product category
      • Segment the e-mail addresses according to demographic profile that matches the product categories
      • Send the e-mail offer to XYZ Company’s new e-mail address member base
      • Capture response rates, acquisition rates.
      • Determine within the same day, how the different offers are performing against one another.
      • Stop campaign and refine the offer according to real-time data and results and continue sending.
    • The Retention Stage – Build sales with loyal customers
      •
    • XYZ Company will now have a database that represents real customers who have purchase through the e-mail and website campaigns. This represents existing customers that must be retained through loyalty programs, and matching new product introductions and offers with past purchases
    • Process
      •
      • Establish an e-mail address database of past purchasers.
      • Create product offers that match past purchase behavior.
      • Send the e-mail offer to the targeted audience.
        •

1

What kind of special features are in the system?
    • Subject Personalization so that recipients get an email that has the SUBJECT line in the email personalized for them.
    • Email Body Personalization so that recipients get an email that has the actual content personalized with their name, or address, or account details.
    • URL Personalization so that specific recipients can get specific URL click throughs
    • Audio Enablement capability so that you can add audio to the email campaign that recipients hear the moment they open the email. Reporting capabilities

Reporting capabilities:

24 hour / 7 day per week web-based, real time access to reports:

 
    • Allows for quick response to what message is working and what’s not so that campaign can be fine tuned immediately
    • Report on
      • What an individual recipient is doing with your email
        • What links are they clicking on
        • How many times are they reading the email
      • What message is working the best.
    • Integration with e-commerce tracking systems
    • Proprietary "forward button" tracking
      •

 

 

Know who opened the email, and how many times they read the email.

 

 

 

Sophisticated Click Thru data tracking – know who clicked on which link, and how many times.

 

Advanced Email Address List Management – control unsubscribes, inactive emails, and bounce backs.